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| Showcase: Beauty and the Bottom Line |
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Yael Sonia Art Jewelry
New York, NY
High-end jeweler Yael Sonia brings the eye of an artist to everything she does, so we are especially pleased that she went with LED replacement bulbs from LED Waves to transform the lighting scheme in her New York boutique.
Take a look at these “before” pictures:
You will notice immediately that the contrast between the display cabinets and the rest of the room has been heightened. LED Waves’ cool white West End LED light bars in the cabinets now highlight the pieces in all their iconic, multi-faceted brilliance; the rest of the room feels warmer, with our Rhodes Warm white LED light bulbs (40° beam angle) replacing standard halogens.
The room seems to take a respectful step back now, offering a gentle invitation to take your time and choose just the right piece:
The small display case on the desk uses a “Broadway” light bar:
Delphi MR-16 LED light bulbs were used as accents in the window display:
As you might expect from an organization headed by an artist, Yael and her team designed and implemented this wonderful scheme themselves, with our very own Tim Seeto making recommendations on the best lights to use. Gorgeous pieces like this deserve great lighting - and now they have it.
Even better, Yael will be seeing big savings on her electricity bill: the new LED bulbs down 14 watts, as opposed to 75W for the halogens they are replacing. Add to that the fact that they last many times longer and you can quickly see that Yael has made a shrewd business choice, not just a wise aesthetic one.
And so, Beauty set the fearsome Bottom Line free with a kiss, and they all lived happily ever after.
You can visit Yael’s store at:
Yael Sonia Art Jewelry
922 Madison Avenue
New York, NY 10021
Tel: (212) 472-6488
Web: www.yaelsonia.com.br
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